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Your purchase of Crest and Oral-B helps give to a smile in need.

Indigenous youth are disproportionately affected

Kids in Indigenous communities are 3x more likely to have cavities* compared to kids in the rest of Canada. There are many reasons for this inequality, from access to basic supplies to distance from dental centres. That’s why Crest and Oral B are partnering with Indigenous leaders to improve both access and education. Hear from one of those partners, Dr. Sheri McKinstry, on the challenges she faced, and what we’re doing together to close the smile gap.

*Source: J Can Dent Assoc 2012;78:C143

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Every child in Canada deserves a happy, healthy smile. That’s why Crest and Oral B are…

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  • Creating scholarships to help more Indigenous youth pursue dentistry
  • Donating supplies to communities across Canada
  • Working with partners like Dr. Sheri McKinstry to identify other opportunities for support

And that’s just the beginning.

We’re working to build a better, more sustainable future for Indigenous communities - both to increase healthcare now, and encourage more representation within the dental profession.

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Spread the Word

Share this video to increase awareness across canada



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Representation Matters

Learn more about Dr. Sheri McKinstry and the Indigenous Dental Association of Canada.

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Meet the Artist

The beautiful artwork featured as part of this initiative was created by Alanah Astehtsi Otsistohkwa (Morningstar) Jewell (she/her), a mixed French-First Nations artist. Follow her at:


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Together, we can make a real difference.

We know there’s a lot of work to be done, and this is just the beginning. Thank you to all of our oral health partners:


Enabling healthier oral care habits

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