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Benefits Of Stannous Fluoride In Crest Toothpastes

  • Broader Protection

    Stannous fluoride is an ingredient in some toothpastes, like Crest Pro-Health, that protects against cavities, acid erosion, gingivitis, plaque, bad breath, and tooth sensitivity.

  • Helps Prevent Enamel Erosion

    Stannous fluoride also protects your tooth enamel, which you can’t replace once it’s gone.

  • Seeks out Plaque Bacteria

    Unlike other fluorides, Crest’s stannous fluoride toothpastes neutralize plaque bacteria at the gum line.

  • Decades of Innovation

    Crest has developed the largest collection of stannous fluoride toothpastes available to improve whole mouth health and provide an enjoyable brushing experience.

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60 Year Legacy Of Innovation In Stannous Fluoride

  • Crest 1st Invented toothpaste


    Invented 1st toothpaste formulation enhanced with stannous fluoride

  • ADA Accepted Crest Toothpaste


    1st toothpaste with stannous fluoride to receive American Dental Association Seal of Acceptance for cavity protection

  • Toothpaste - Protection against Acid Erosion


    1st (and still only) toothpaste to receive the American Dental Association Seal of Protection against Acid Erosion

  • Crest Products for healthier smiles


    Crest continues to develop breakthrough innovations for healthier smiles

Dental-Expert Approved

Extensive research has been done on the effectiveness of Stannous Fluoride

  • Superior Protection

    “Crest has been a leader in products containing stannous fluoride for over 60 years and it provides clinically provided, superior protection for your teeth.”

    By Andrew Johnston, Dental Professional

  • Beautiful Smile

    “Stabilized stannous fluoride has been proven to improve oral health and create a beautiful smile!”

    By Kareen Wilson, Dental Professional

  • Cavities Prevention

    “As a practicing hygienist, I recommend Crest stannous fluoride products for cavities prevention and also for the power it has to keep germs that can lead to gum disease in check.”

    By Amy Hazlewood, Dental Professional


  • 8 benefits for whole mouth health

  • Protects areas dentists check most


Enabling healthier oral care habits

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