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It’s Just a Smile. But It Can Make a Difference.


At Crest, we believe that a smile can make a big impact. That’s why we continue to partner with The 519 and the Pride Toronto to help celebrate how the power of a smile, can help shape a beautifully diverse world.

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All Inclusive Support

Pride is a celebration of diversity—and to help spread that message Crest has continued to support organizations like The 519 and Pride Toronto. From donations to help bring smiles to those that need them the most to Crest’s Pride Toronto Float which brought together more than 200 P&G employees in support and celebration of the LGBTQ2S community, Crest’s allyship initiative continues to grow.

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Promoting Smiles Everywhere

Here’s to All the Smiles that Light Up Pride

As the world continued to shift over the last couple of years, Crest shifted and evolved with it. To further advocate for the LGBTQ2S community, Crest helped initiate, deliver, and encourage a world filled with more smiles by making educational, celebratory, and advocacy events accessible for anyone, anywhere.

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The Power of Self Expression

Your Smile Can Show Your Pride

Inclusivity and self-expression are at the core of everything we stand for. So, go ahead; be yourself, grin from ear to ear, and share your individuality with the world. Because it’s never just a smile, it’s a reflection of acceptance, joy, love, fearlessness, and diversity.

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    JuiceBoxx's Story

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Why Crest

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Consumer product safety starts wtih the ingredients. We know you may have questions and concerns about specific ones. Here, you'll find more details about common questions we receive regarding product ingredients we choose-and many we actively avoid.

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Crest and Oral-B believe a smile is worth the world and that all Americans deserve healthy smiles. Howerver, tooth decay is not the No.1 chronic disease in America.

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Enabling healthier oral care habits

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